Dealing with Uncertainty: How Hotel Managers Perceive and Interpret Environmental Changes.
Author: Kristian J. Sund.Paperback: 124 pages.ISBN: 978-1-905424-04-7
One of the differences between successful and unsuccessful organizations is that successful organizations seem better at identifying and understanding key trends and changes in the external environment. The aim of this book is to further our understanding of how organizations perceive and interpret change and particularly the role that uncertainty plays in diminishing an organization's ability to react to change. The book provides an overview of the literature in the domain and reports on empirical findings made in the hotel industry. An excellent read for graduate students and researchers interested in organizational learning, interpretation and perceived environmental uncertainty.
About the Author:
Kristian J. Sund is a Senior Research Associate at the College of Management of Technology of the Ecole Polytechnique Fédérale de Lausanne (EPFL) where he is also the Managing Director of several Executive Master Programs. He holds a Ph.D. in Management and an M.Sc. in Economics from the HEC School of Business and Economics at the University of Lausanne. He guest lectures in a number of Executive MBA programs and regularly presents his research in international conferences and in peer-reviewed journals.
